Retire Talk with Alison Abel
Retire Talk with Alison Abel is a podcast discussing all things RV. Each week, I will deliver enlightening & uplifting conversations with industry colleagues and experts in the area of Market Research, Marketing, Project Sales, Village Management and much more. I cant wait to share these relevant and relatable stories of people just like you and me who are doing great things in the RV environment.
Retire Talk with Alison Abel
David Lo Russo - Founder of Marketability
Today I speak with good friend, colleague and founder of Marketability, David Lo Russo .
Marketability was founded 22 years ago. The vision, simply to be recognised as the finest and most trusted advisor to the community living sector in its two interrelated key areas of business :
- Research & Advisory
- Project Sales & Marketing
Last year in the midst of the covid-19 outbreak, the Marketability team together achieved the settlement of over 200 units (close to $210 m in sales revenue for their clients).
Marketability is built on 5 key values and principles,
- To be refreshingly authentic
- Be a lifetime learner
- Have a collaborative and innovative mindset
- Be bravely resilient
- Always be customer champions.
David shares the importance of being valued aligned with your customers and the people you work with .
His team act to have impact. They create communities with heart. T
You wont want to miss this raw and heartfelt conversation.