Retire Talk with Alison Abel
Retire Talk with Alison Abel is a podcast discussing all things RV. Each week, I will deliver enlightening & uplifting conversations with industry colleagues and experts in the area of Market Research, Marketing, Project Sales, Village Management and much more. I cant wait to share these relevant and relatable stories of people just like you and me who are doing great things in the RV environment.
Retire Talk with Alison Abel
Bronwyn White - Marketing to the emerging Baby Boomer generation in Retirement Communities
Are you in Marketing or Sales? Then you cant afford to miss this conversation with Bronwyn White.
Bronwyn White is the founder of New Young, a research and market intelligence company that helps businesses connect with the cashed up, time affluent baby boomer generation.
Bronwyn is passionate about smashing myths, stereotypes and age bias in marketing to boomers that is rife due to ignorance, prejudice and inexperience - and it is costing Retirement Village operators millions of dollars.
Bronwyn says that if you were to look at the Baby Boomer generation as it's own economy, it is the 3rd largest economy behind the USA and China - yet it is a segment that is being ignored.
In this interview we discuss the mismatch of imagery used in campaigns which are not connecting with this segment.
Are you advertising on Pinterest? you should be!